Sales and Marketing
Create an in-depth analysis of the hotel's market position, competitive set, and rate structure. Implement a low cost strategy that will effectively market the property locally, nationally, and across all distribution channels. Develop new client relationships and continue to cultivate existing ones.
Revenue Management
Ensure the property is reaching its highest potential to increase RevPAR by analyzing competitors, market conditions, and local demand.
Rate Strategy / Promotions
Implement a profitable strategy to offer the best rate while using effective promotions to show a perceived value.
Online Reputation Management
Enhance the property's listing on all brand, 3rd Party, and Online Travel Agent websites to ensure it has full marketing potential. Develop strategies to encourage positive online reviews and to maintain high rankings.
Hiring and Training
Assist with screening potential candidates and interviews to ensure only the best people are hired. As well as on going employee and management training to preserve high levels of customer service and job satisfaction. Develop and enhance job policies, procedures, and incentive programs.
Property Management System Support
Facilitate migration of new property and revenue management systems. Perform thorough training to ensure understanding of all functions and reporting capabilities.
